Fans of digital branding and social media were treated to a superb event by our friends at RDW Group titled, “Mine Your Own Business: Building Your Social Influence.”
Some best practices we heard:
- Don’t angry-tweet – no matter how tempting it may be in the moment.
- Curate your Twitter page so that it functions as an ideal “landing page” for potential followers. That means deleting replies and salesy messages you may not want representing your brand.
- All three panelists used their real names as Twitter handles – hardly seems like a coincidence. If you can get it, use it!
Other unique insights:
- “There are no Twitter stars” – people who are famous on Twitter tend to be famous somewhere else. You can contrast this with sites like Vine, YouTube, and Instagram which have their own, home-grown “celebrities.”
- Codes of conduct are powerful. In fact, when you have a code of conduct out there on a site you manage, people will enforce it for you. Not a bad deal, eh?
- For business pages, Facebook Events have become a critical tool for reaching your target audience. Example: The WaterFire Facebook page can’t message followers directly, but they can send event messages to attendees of events they’ve created.
- On any site, buyers and sellers want to engage with each other. eBay power sellers want to gripe, connect, and learn from other power sellers. Makes sense, right? This is a great way to build community on your website.
- For brands: Engagement on social networks is the key to religious followers. If people respond to what you post, respond to their response – now you’ve got a truly loyal follower.
Of course, we’d be remiss if we didn’t include links to the social profiles of our great panelists:
Thanks again to RDW Group for the great event.