Fans of digital branding and social media were treated to a superb event by our friends at RDW Group titled, “Mine Your Own Business: Building Your Social Influence.”

Attendees heard from Peter Mello (Managing Director, WaterFire), Jonathan Stark (Mobile consultant, “Jonathan’s Card” experiment), and Tom Lynam (Business Development, TeeSpring).

Some best practices we heard:

  1. Don’t angry-tweet – no matter how tempting it may be in the moment.
  2. Curate your Twitter page so that it functions as an ideal “landing page” for potential followers. That means deleting replies and salesy messages you may not want representing your brand.
  3. All three panelists used their real names as Twitter handles – hardly seems like a coincidence. If you can get it, use it!

Other unique insights:

  1. There are no Twitter stars” – people who are famous on Twitter tend to be famous somewhere else. You can contrast this with sites like Vine, YouTube, and Instagram which have their own, home-grown “celebrities.”
  2. Codes of conduct are powerful. In fact, when you have a code of conduct out there on a site you manage, people will enforce it for you. Not a bad deal, eh?
  3. For business pages, Facebook Events have become a critical tool for reaching your target audience. Example: The WaterFire Facebook page can’t message followers directly, but they can send event messages to attendees of events they’ve created.
  4. On any site, buyers and sellers want to engage with each other. eBay power sellers want to gripe, connect, and learn from other power sellers. Makes sense, right? This is a great way to build community on your website.
  5. For brands: Engagement on social networks is the key to religious followers. If people respond to what you post, respond to their response – now you’ve got a truly loyal follower.

Of course, we’d be remiss if we didn’t include links to the social profiles of our great panelists:

Thanks again to RDW Group for the great event.

Travis Webster-Booth

Travis is a content marketer and happy coworker. He leverages his background in advertising, ghostwriting, and journalism to save the world from crappy ads. You can learn more about what he does at

More Posts